Atish HemadeManaging a large website is no walk in the park. It’s a massive undertaking that requires a keen eye and a lot of patience. Of course, there are tools out there like SEMRush, Ahrefs, and Screaming Frog that help make our lives easier. But they can’t do everything. Sometimes, there’s no substitute for a good, old-fashioned human check. 🧐
Tools are the backbone of technical auditing and they are invaluable. They zoom through websites and spot tons of technical issues. But, they are kind of like robots - good for the facts, not so much for the finer points. 🤖
The tools might say, “Yep, there’s an h1 tag,” but they can’t tell if it actually makes sense on the page. That’s the SEO/Content team's job. Plus, we’re the ones who can spot things like whether a page feels clunky, or if a site’s blogs are just rehashing the same old stuff. 🔍
One thing that has always worked for me is to get more people involved. If you work in an agency with different departments, try swapping websites for a quick audit. It’s amazing what fresh eyes can find. People who aren’t used to seeing the same content day in and day out often spot things that others might miss. 👀
Don’t keep the auditing job with one person. Pass it around. New people will see things with a different perspective. How often you want to do the audits is up to you, but mixing it up keeps everyone on their toes and the website in tip-top shape. 🔄
Tools are a big help, but they’re not the be-all and end-all. Human insight is critical in making sure everything is not just technically correct, but also meaningful and effective. Engaging the team, rotating the audit responsibilities, and maintaining human oversight is the recipe for a well-managed website. 🏆